ABOUT DESIRE

Desire Racing - pursuing excellence relentlessly. It’s about always striving to be the best — not settling for second place, and never stopping in your pursuit of victory, performance, and mastery.

Founded in 2020 that started with a small group of friends & a whole lot of passion for sports cars. We started this company to hopefully inspire others to get involved into the car community & to also create a thriving community of our own!

Desire Racing is more than a motorsport brand — it’s a mindset.

Born from ambition, speed, and the hunger to be greater, Desire Racing represents those who refuse to settle. We exist for drivers, builders, creators, and competitors who believe that success is never given — it’s earned.

The crown is not handed out.
It’s chased.

Our Vision

At Desire Racing, our vision is simple:
push limits, elevate performance, and build a legacy driven by passion.

We blend racing culture with luxury design to create a brand that stands at the intersection of speed, style, and discipline. Every detail — from our visuals to our products — reflects precision, confidence, and the will to win.